If you want others to be happy, practice compassion. If you want to be happy, practice compassion”. The Dalai Lama
Last year everyone felt the financial crunch and this year the isn’t going to be much of an improvement as we recover. However, it is still as important for you to give those that are less fortunate.
Let us take your household for example, assuming that you have an average of two children in your family – each child received at least two presents for Christmas (whether small or big) and were treated to at least one special outing during the holidays.
Now let’s take a child that is living in institution – hundreds of these children did not get any presents at all due to a lack of giving from the community. These children were not taken on a special outing due to lack of funding.
Unfortunately, I have had to start this article on a negative, as we need to know that as we, the middle class, are feeling the burden of the economy, we can still afford the little luxuries that other people cannot.
This year let us all try to support those who literally have absolutely nothing.
Taken from the Huffpost, here are three reasons why companies should leverage their own financial success to help those around them:
By participating in philanthropic initiatives, you are helping your employees feel good about themselves and proud to be an employee of your company. This in turn builds loyalty. By involving your staff in philanthropic efforts they invest less in themselves in their work and the quality of their work improves.
By giving back to a charity within your community, the community reciprocates and offers their support. Thus, a mutually beneficial relationship is formed. When you and your staff participate in community events, you are allowing yourself to meet members of the community in which you work, this builds a strong networking opportunity and the potential to gain new and more customers. Community members are those who will speak either positively or negatively about your business. Gain the trust of the community, and it’s a surefire way to gain more customers for your own business.
A study conducted by Cone Communications and Echo Research revealed that more than 90% of consumers would switch to a brand supporting a good cause. Additionally, 85% of millennials correlate their purchasing power to the responsible efforts a company is making. Millennials are the MOST sought-after target market today and their collective purchasing power measures in the hundreds of billions!
If you would like to speak further about giving back and the organisations that your company should support, please send an email to email@example.com